Fashion Show: MADRID NOVIAS concludes with some favourable results

Thursday, June 3, 2010

MADRID NOVIAS concludes with some favourable results

MADRID NOVIAS, the International Bridal Fashion Exhibition, an event organised by IFEMA, concluded its eighth edition with some favourable results. Throughout the four-day duration of this wedding fashion fair, which is considered to be one of the most important in Europe, 132 companies and brands brought together the best collections and ideas in bridal wear, bridegroom attire, formal attire and First Communion outfits for the Spring 2011 Season.

A total of 3,642 trade visitors from both Spain and abroad attended the fair. The collections of 28 designers were presented at the CIBELES MADRID NOVIAS Fashion Show on 6th and 7th May to great critical and public acclaim. The First Communion Fashion Parade, one of the new features at this edition that witnessed the participation of companies such as Hortensia Maeso for Rubio Kids, Agatha Ruiz de la Prada, Miquel Suay and Barcarola, was also warmly received.

In general terms, the companies and brands that took part at the fair reported favourable results, having fulfilled their objectives, effectively extending their client portfolios and establishing contact with potential buyers.

The CIBELES MADRID NOVIAS Fashion Show confirmed the excellent climate that currently exists within the Spanish wedding fashion world. Joaquim Verdú, Rubén Perlotti, Javier Arnaiz and Marcos Marrero-María Díaz (M&M), all of whom took part at the fair for the first time, rated their debuts at the forum very highly, alongside other figures of considerable renown such as Hannibal Laguna, Elio Bernhayer, Devota & Lomba, Duyos and Novissima, designers and companies who have presented their ideas in Madrid on previous occasions.

In this respect, we might mention Hannibal Laguna. According to this prestigious designer, "CIBELES MADRID NOVIAS is a unique forum for Spanish design, one where the aesthetic ideas on show range from the most conventional to the most chic, based on a sense of diversity that clients value and enjoy". As far as the attendance of international buyers is concerned, Laguna highlighted the strong presence of foreign professionals in Madrid, stating that "it is extremely common to hear professionals speaking other languages in the corridors at MADRID NOVIAS". "In short", he concluded, "the collections at Madrid Novias provide the very best point of reference regarding creative design within the field of wedding fashion".

Moises Amselem, from Novíssima, stated that "this fair has come on in leaps and bounds edition after edition and we must continue to progress in the same direction in order to establish MADRID NOVIAS as the most important wedding fashion event in Spain".

MADRID NOVIAS also brought together an outstanding selection of party-wear companies, including names such as Montesinos, Ana Torres, María Coca, Marga Sánchez, Matilde Cano, Mercedes Alonso and Zeduka, among others.

The designer, Ana Torres, offered an extremely positive evaluation of the fair. "The organisation was perfect; the media impact at both a national and international level was very significant and, above all, we did good business."

For their part, the nearly 30 brands specialising in First Communion outfits and dresses that took part at the eighth edition of MADRID NOVIAS, including names such as Marla, Carmy, Smallwhite, Miquel Suay, Agatha Ruiz de la Prada, Barcarola and Rubio Kids, also rated the fair favourably. Specifically, the brand, Rubio Kids, expressed its sense of satisfaction: "MADRID NOVIAS constituted a unique opportunity, one that surpassed all of our expectations. For the very first time we have amortised the entire investment made at a fair. I would also like to highlight the strong professional profile of the visitors. For all of these reasons we shall certainly be taking part at the fair next year", declared Hortensia Maeso, the company's head.

MADRID NOVIAS also provided an excellent showcase for the latest trends and ideas under the heading of bridegroom attire, based on the participation of companies such as Devota & Lomba, Duyos, Miquel Suay, Javier Arnaiz and Giovanni Valdi, both at the stands presented by the exhibiting companies and at the fashion parades staged on 6th and 7th May as part of the CIBELES MADRID NOVIAS Fashion Show.

Trends for next season
The new collections presented at the eighth edition of MADRID NOVIAS indicate that organza, subtle gauze fabrics, Mikado and exquisite Spanish silk lacework are just some of the materials that will predominate for next 2011 Season, alongside silk garza, satin and sumptuous Chantilly lace. Colours will veer away from pure white, with natural shades, bone-white and beige all gaining ground. With regard to First Communion attires, natural materials such as silk, tulle and gauze will predominate, featuring half-leg lengths and three-quarter sleeves. Pleats, gathered effects, camisoles and embroidery will also feature prominently alongside straight cuts and sober lines, and with white and natural shades being the common denominators in all designs.

In Spain there are around 700 companies that specialise in wedding fashion, First Communion attire and party-wear. Catalonia brings together the largest number of wedding gown companies, whilst Madrid features the largest number of party-wear companies. As a whole, some 13,000 people work within this sector.

The wedding fashion and party-wear industry generates a turnover of around 1,300 million euros a year, of which more than one quarter corresponds to exports, especially exports of wedding gowns, ceremonial clothing and bridegroom attire . In this respect, the industry continues seeking to penetrate new markets such as Russia, Poland, the Arab nations and Latin America.

First Communion attire is gradually increasing its importance within the market as a whole, currently accounting for around 10% of overall turnover within the sector. This growth has been influenced largely by the gradual increase in the birth rate that was witnessed in Spain during the mid-1990's, which is now reflected in the large number of First Communions that have been taking place throughout the country in recent years.

The next edition of MADRID NOVIAS, together with its fashion parades at CIBELES MADRID NOVIAS, will take place between 5th and 8th May 2011 in Hall 14.1 at Feria de Madrid.

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