Fashion Show: Esmod-Dubai students excel at Mercedes Benz fashion competition

Thursday, June 3, 2010

Esmod-Dubai students excel at Mercedes Benz fashion competition

French Fashion University Esmod-Dubai, the leading fashion school in the region, has announced that three of its students have won the top three slots of the recently concluded ‘Express Your Style’ Fashion Design competition sponsored by Mercedes-Benz Middle East.

The competition, which ran from March 25, 2010 to May 15, 2010, involved the submission of original designs for clothing that can be worn during holidays, casual evening wear and beachwear, with the main criteria being that all the designs have to be inspired by the Mercedes-Benz’s E-Class Cabriolet model.

The competition received an overwhelming number of entries from fashion design students and upcoming fashion designers from across the Middle East region. The winning performance by Esmod Dubai students complements the institution’s continuing commitment to nurture and develop a new generation of fashion designers in the region.

Maimoona Hussain, who won first place, garnered a perfect score of 100 per cent from the judges of the competition for her design of a dress that was infused with elements from the E-Class Cabriolet model.

Her prize includes two VIP tickets to the Mercedes-Benz Fashion Week event in Berlin; one-on-one meeting with a leading German fashion designer; backstage tour of the event; an invitation to a fashion party; two return air tickets to Berlin; one year subscription of Harper’s Bazaar magazine; one month internship at Harper’s Bazaar head office in Dubai and two VIP tickets to Esmod’s 2010 graduation ceremonies.

Azade Zandi, came second with a score of 99 per cent. Her prize includes a one year subscription of Harper’s Bazaar magazine and a one month internship at the Harper’s Bazaar head office in Dubai. Budoor Abdulkader received a score of 97 per cent and placed third in the competition.

All three students will also receive a Mercedes Benz test drive for one weekend, a special edition silk scarf from the Mercedes-Benz lifestyle collection and a copy of the Mercedes-Benz Fashion Week Berlin Backstage book. The top three designs will also be presented on the catwalk during a special Fortnight fashion event organized by Harper’s Bazaar in October.
Tamara Hostal, Director and Founder, French Fashion University Esmod-Dubai, said, “Esmod Dubai is proud of the three students who have won prizes for their creations at the Mercedes Benz Fashion Design Competition. The honour they have brought to our institute complements our steadfast commitment to help develop a new generation of fashion designers who can make a mark in the international fashion scene.

Moreover, this positive development also reflects the growing acceptance of clothing designs that infuse modern concepts with traditional Arabic elements. We commend not only the top three winners but also our other students who showcased their designs at this competition.”

Initial judging of the entries was made through an onlinevoting system on the social networking site Facebook. 50 designs were submitted; a first round of selection was made by 3,000 Facebook voters. 20 designs were selected out of which 11 were from Esmod Dubai students.

The top 20 entries were later submitted to a panel of judges for final review and evaluation. Members of this year’s jury included Hiba Hammond, fashion consultant; Sylvia Nikolova, Senior Marketing Specialist, Daimler Middle East; Denis Ravizza, Fashion and Art Director and Sally Matthews, Fashion Editor for Harper’s Bazaar magazine.

Esmod is the oldest fashion university in the world. Esmod Dubai opened in 2006 and currently has around 200 students from 50 different nationalities. Esmod Dubai offers 3-year diploma programs, short programs that are open to the public, and customized short courses for professionals.

The university recently announced the appointment of Christophe Beaufays, Designer and Creative Assistant of world-renowned French haute couture fashion designer Jean-Paul Gaultier, as the university’s new Associate Artistic & Creative Director.

Also, the university recently hosted renowned French fashion designer Alain Germain, who engaged the students in a unique project that involved the creation of dresses inspired by illustrious 20th century artists.

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