Guess clothing: New Fall 2010 collection

Well-known photographer Ellen Von Unwerth returned to Guess to be in charge of the development of the advertising campaign for the Fall 2010 collection of this brand.

Ellen is who had done a series of remarkable photos where some famous models appear, including some of the Guess campaigns in the 1980s and 1990s with the participation of Claudia Schiffer, Carre Otis, and Eva Herzigova.

The new photos were taken in Memphis (Tennessee), which is a renowned city because it’s the place where Elvis Presley (King of Rock and Roll) lived during his teen years. The artistic work evokes the style of the 1950s, a decade that was marked by the transformation of ordinary people into rock stars.

In the collection, the famed Guess jeans are complemented by shorts and knee-length styles. But the real main attraction and the most important part of this Fall 2010 collection is comprised by items with navy stripes, bustier-shaped tops, and classic denim jackets.